Whole Brain Project

Whole Brain Project: by Alyssa Peterson

Over this past semester, I have had a variety of projects, papers and assignments due. One particular one was a stock pitch for the Whitworth Student Investment Group. In preparing this, I faced a lot of quantitative data, formulas and statistics, and spent hours trying to represent and rectify them to the company. However, without somehow harmonizing the numbers and making it appealing to the right-brain of the audience, I would have succeeded only in boring them with data. My partner and I put a lot of time into carefully crafting the details of our slides, such as the color, layout and fonts. In this, we tried to incorporate a right-brain element of harmony and symphony and reach our audience in this way. Had we not done this, our arguments may actually not have proved as valid because they failed to fully reach our audience, even though our numbers were accurate. We likely could have added even more right-brain elements by some sort of playful humor or story to put the audience at ease and help them feel that the company was a personable one too. In this way, even though something like a story is not necessary to our stock pitch, it could have made investors more likely to purchase it because they felt a more personal connection through it. As I will likely give many more similar pitches in the future, I will keep in mind the value of incorporating right brain elements to my presentation.